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How and When to Spend Your Marketing Dollars: Ed Syring Explains the Marketing Ladder

One of the most common questions we get asked by companies across the globe is, “How should I be spending my marketing dollars?” If your business is like most businesses, you’ve invested in a combination of marketing avenues – SEO, social media, pay-per-click, etc. – but like most companies, you’re probably wondering, is my marketing plan actually working?

At SEOversite we take an incremental approach to guiding the strategy for our clients. Based on our work with hundreds of companies, Vice President and Partner of SEOversite, Ed Syring, explains the basics of our “marketing ladder” approach in the short video below.

The best part about digital marketing is that it’s easily adjustable, unlike a massive billboard on the side of a highway or advertisement printed in thousands of papers. Even small changes can result in saving hundreds to thousands of dollars each month and making even more in time.

If you think it may be time to re-evaluate your marketing, it probably is, so let’s talk! Contact us or call (305) 455-0720 for a free strategy session.

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