Plastic surgery is a highly competitive industry, and standing out from the competition is essential to attract potential clients. Testimonials are a powerful tool that can help you build trust and credibility with potential clients, as well as differentiate your practice from others in the field. In this blog, we will discuss how to incorporate testimonials on your plastic surgery website and how to use them to your advantage.
Ask Immediately After a Customer is Satisfied
One of the most important parts of gathering testimonials is knowing the right time to ask for them. Too often we have seen a practice ask a patient to leave a review as they are leaving the building with a bandage on their nose after their rhinoplasty. At best, the patient still has some anesthesia helping with the pain but they’re not in the right mind to leave a review, and at worst they’re in their right mind because the anesthesia is done, but they’re now in some discomfort.
In a scenario like this, ask for the review on their visit back for removal of their bandages. Once they see their new, gorgeous nose, they’re full of nothing but excitement and love for your practice because of the miracle you just performed. That is when you ask them to leave a review.
For different procedures, it’s going to happen at different times but always ask for the review when your patient is at their most satisfied. This increases the likelihood of them taking the time to do so, and the likelihood of it being a glowing review.
Make it Easy For Your Patients to Leave Testimonials
Jumping through hoops is the death of leaving reviews. Luckily, there are services out there that can help with those problems. One of which is one of our Preferred Vendors who provides you with a tablet with specialized software that allows you to proactively capture reviews on the spot at your business. If you don’t already have this, reach out and we can get you in touch. This is the best route because it doesn’t require your patients to take any extra steps to leave the review.
If you don’t have a service like that, your next best bet is to ask for reviews through a text marketing service where you include a link to the reviewing platform. This is not going to be as effective as an in-building setting, but it is the bare minimum you should be doing when gathering reviews.
If you are having your patients jump through more than one hoop, you can basically kiss your chances of a review goodbye. If they’re jumping through that many hoops, that likely means they aren’t at your business, and it’s far removed from when the service happened.
Showcase Testimonials On As Many Pages as Possible
Just because you have a dedicated “Testimonials” page, doesn’t mean you should only keep your testimonials on that page. Your testimonials are one of the biggest trust-builders you could show potential patients, so they need to be front and center on your service pages.
98% of customers read reviews before making a purchase. If someone is considering getting a rhinoplasty and they see 10 glowing reviews on your service page, they are that much more likely to pick your practice over your competitors’. And just as we said before when it comes to not making patients jump through hoops to leave reviews, the same thing goes for them finding reviews. Put as many trust builders in front of them as possible to make you the best choice for them.
Incorporating testimonials into your plastic surgery website can be an effective way to build trust and credibility with potential clients. By collecting honest feedback from satisfied clients and showcasing it on your website, you can demonstrate the quality of your services and differentiate your practice from others in the field.
If you need help making your website as attractive and effective as possible, don’t hesitate to reach out to us.