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We all know that your primary keywords are important for your SEO strategy, after all, “primary” is in the name. But longtail keywords are the ones that will bring in visitors through blogs and other pieces of content.  

In this guide, we’ll show you how to take a single primary keyword and create an outline for dozens more related keywords. Those will bring in the searchers you want to appeal to. That means you’ll need to already have a primary keyword in mind, but once you have that we can get started with long-tails.

Your first goal is to create a list of 20-30 keyword ideas—starting from the primary keyword you’ve already chosen. To create your list, let’s go through our favorite places to find long-tail keyword ideas, plug in your primary keyword, and write down what you find.

As you add keyword ideas to your list, filter out anything that isn’t relevant to your content goals or your audience. You don’t need to be too stringent, though; we’ll be narrowing down this list in the next section.

The Google SERP

The Google SERP is the most direct way to find relevant long-tail keyword ideas. You’ll probably only get 10 or 15 keywords here, so pair this method with another on this list. Your focus should be on three areas in the SERP:

• The Autocomplete feature

• The People also ask section

• The Related searches section

Start by entering your primary keyword into Google’s search bar and write down the autocomplete suggestions it gives you.

Cut anything that isn’t relevant to your page and the general search intent you want to satisfy. For instance, the long tail “rhinoplasty for dogs” is not useful to you unless you’ve got a side-hustle for dog rhinoplasties, so no need to include that in your own list.

Next, head to the SERP for your keyword and look at the “People also ask” section.

To get even more long tail keywords from “People also ask,” click on a question, and Google will add in a couple more questions at the bottom of the widget.

Last, scroll to the bottom of the page and look at the “Related searches” section.

Add these searches to your long-tail keyword list. There may be an overlap between these three sources on the SERP, so leave off any duplicates.

Answer the Public

Answer the Public is a free tool that shows you the questions that people are asking about your primary keyword. This tool is perfect for FAQ-style articles; you can easily find multiple headers that address the questions people have about your topic.

Head to answerthepublic.com, and after you enter your keyword, click on “Data” to get a more easily readable document.

Don’t be afraid to include keywords that aren’t grammatically correct. You won’t use them exactly as written, but they’re still useful for generating ideas.

Quora

Unlike Answer the Public, where questions are based on an algorithm, Quora allows you to tap directly into these questions and get a better idea of what searchers are thinking. Quora’s search bar will give you a list of results related to your primary keyword. Focus your search by selecting “Questions” on the sidebar and picking out relevant ones.

Quora’s search function is not always helpful. If you’re having trouble finding content that looks relevant, use Google search instead with the search operator “site:quora.com” and your keyword.

Google Search Console

Google Search Console (GSC) is the perfect place to find long tail keywords when refreshing an older piece of content. With GSC data, you can search by page and find long-tail keywords that your content is already ranking for. You can then optimize for these keywords instead of trying to rank for something entirely new.

Log in to your GSC account, and then click on “Search results” on the left side of the screen. Next, click on “+ New” at the top of the screen and select “Page” from the dropdown menu.

Input the URL of the page you’re refreshing, and you’ll be given a list of queries (or keywords) that it’s already ranked for.

Take relevant long-tail keywords from this list. Focus on keywords with high impressions (number of times you’ve appeared in someone’s search) and low clicks (number of times someone has clicked your page from a SERP). If a keyword has high impressions and low clicks, it means it’s ranking, but it isn’t getting clicked on—possibly because it doesn’t fit people’s search intent. You can improve this when you reoptimize your page.

At this point, your long-tail keyword research should be done. And best of all? You did it without having to spend a cent on any kind of SEO platform or software. You now have a full list of at least 20-30 keyword ideas that you’ll use to target specific search intents alongside your more general primary keyword.

If you need help with gathering your long-tail keywords, or even your primary keyword, you can always reach out to us for a free consultation

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