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If you’ve got a company, you need leads to survive. And no matter what, we could always use more leads. There are two different ways that you can generate leads. Through on-website lead generation, and off-website lead generation. What’s the difference between the two? 

Think of on-site as the final push of a lead. Once the user has gotten to your site, is your site able to finish the job and have the user convert? On the other hand, off-site lead generation is everything you need to do to get the user on your site. In this blog, let’s go over some things you should be doing to help with your off-site lead generation.

Get Better Rankings

Let’s be real. The best way to get more leads is going to be getting people on your website so they can generate a lead. But surely this isn’t the only way to get people on your site, right? Yes, but this is going to be the most important.

Ranking higher on Google, and other search engines (but let’s be real, mainly Google), is so important because the majority of users tend to click one of the first few results that appear on the search engine results page (SERP). You think that’s bad? Research also shows that only .63% of users go to the second page of the SERPs.

Why is that? Because when your website appears on the first page, it establishes credibility and authority, which can significantly impact the decision-making process of the searcher. It’s only natural for people to assume that if you’re number one, you’re the best answer. So websites at the top of page one are more likely to see increased traffic, therefore, increased leads.

Acquire More Reviews

On top of climbing the SERPs, getting more reviews can help bring in more leads off-site because they act as social proof that you are as amazing as you say you are. Reviews are a powerful way to showcase your business’s reputation, reliability, and the quality of your products or services. Positive reviews from satisfied customers are almost like someone standing outside a restaurant yelling about how marvelous their meal was and anyone would be insane to not go in right now.

When potential customers are looking for businesses and services online, they often look at reviews to determine whether they should pick a particular company. The more positive reviews you have, the more likely you are to attract new customers. 49% of customers trust online reviews as much as a personal recommendation from a friend. Another added bonus is that reviews can actually help improve your SEO and SERP rankings since they add more credibility and authority. Ask us about our Preferred Vendor that uses a unique iPad software to capture a large number of reviews in the office.

Active Social Media Presence

An active social media presence can also generate more leads off-site by allowing you to connect and engage with your audience. How should you be connecting with your audience? I’m glad you asked. You should be sharing valuable and informative content, responding to comments and messages, and creating a two-way communication channel. This back-and-forth can help you build trust and establish credibility with your audience. 

In addition to engaging with your audience, you can also use your active social media presence to showcase your products or services creatively. By leveraging social media’s visual appeal, you can capture the attention of potential customers and encourage them to explore your website further. 

Utilize GMB and Other Directories

Directories, such as Google My Business, can help you generate leads by providing a platform to showcase your business information, increase your online visibility, and attract more potential customers. Directories such as GMB are great places to place your name, address, and phone number, and having multiple listings can help increase the authority of your profiles.

Being listed in directories can improve your SEO by providing backlinks to your website. Backlinks are links from other websites that lead back to your website, which can improve your website’s authority and rankings on SERPs, ultimately leading to more website traffic and potential leads.

Paid ads on Google and Social

We’ve mentioned how visibility is going to be the most important factor in generating more off-site leads, but obtaining those high rankings is going to be extremely difficult through SEO or organic postings. But luckily we have another alternative through paid ads

It is imperative for your brand to show up at the top of the first page of SERPs, and you can get yourself right up at the top, even above all the top organic listings, if you invest a bit of your money into Google ads. Now, don’t get us wrong, just because you put some money into ads doesn’t guarantee you’ll be at the top, but if your ads are strong enough, you can be. 

The same general principle applies to social ads. With organic posts, it is going to be much more difficult to gain new followers, and in turn, find new customers. But with paid ads, you are able to get on your target audience’s feed without them having to search for your brand through relevant hashtags or a lucky scroll on Reels. 

Visibility is key when it comes to bringing in more off-site leads. Luckily, you have a lot of tools at your disposal with improving your SEO to rank higher on the SERPs, bringing in more reviews to make your brand more trusted, utilize social media to encourage engagement with your followers, have updated directory listings so people have accurate information about your business, and use paid ads to ensure you’re being seen by everyone who you deem valuable. 

All of these things, combined, can help increase traffic to your website, which can result in an increase in leads if your website is able to land the finishing blow. If you think your off-site lead generation strategies need some extra help and love, you can reach out to us for a free consultation.

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