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How does Google find my site through SEO?

How does SEO (Search Engine Optimization) work and how Does Google find my website?

You have created an amazing website, but nobody can find it. People are telling you to do some SEO to improve your ranking and web presence. But you are a Doctor, Lawyer or Entrepreneur, not a tech guru, so most of this stuff makes no sense. You could do pay-per-click (AKA PPC or Google AdWords) and get ranked at the top of the search results as a sponsored site. But if you don’t have a huge budget to pay for your position and rankings, you need another way to organically grow your rankings. Understanding how search engines find your website is the first step to understanding how to increase your presence.
The easiest way we have found to explain the search process is to think of the vast worldwide web as a palatial library with more books than you could ever imagine reading. Google is your librarian. Each website is a book. Unlike the old fashioned library, there is no Dewey Decimal System. Instead, Google the librarian judges what it thinks are reputable sites based on a series of criteria.

What Criteria Does Google Use To Find and Rank My Website?

Google is a lot more powerful than the old librarian telling you to be quiet. It has a lot more than a book jacket to rank from. First, Google looks at the age of the website. Oldest sites get the most credence. Romeo and Juliet rank above Fifty Shades of Grey. It doesn’t mean Fifty Shades is bad or doesn’t have value, it just means the classics will always outrank. So you need to find other ways to get your newer site noticed.

Next, Google wants to know that you have a lot to say. In other words, it wants to see a thick book. Meaning, your website should be robust. The more content the better. And while content with keywords is better. Keywords aren’t enough to make an impact alone. But Google is smart so if you simply write “Attorney” over and over, it will catch on. It also checks to make sure your thick book is also well written.

So now Google the librarian has found a bunch of old, thick, well-written books. But old, thick, well-written books are often times boring. To make sure people want to read the book, Google looks for Dynamic content. The more photos and videos the more interesting Google thinks your site is. The more interesting, the higher your ranking. Think of a physician’s manual or textbook with a lot of information in the form of many chapters with text, but also photos, tables, graphs, etc. More interesting than just a lot of words on a page.

Google the librarian now has a pile of old, thick, well-written, highly dynamic books. Next, it is going to check to see if the books are part of a trilogy. Meaning, their other pages linked to your site. This is where those seemingly annoying links to other sites make a big difference. If your site is woven into other sites through links to Facebook, Twitter, YouTube, LinkedIn, local and national professional societies, Google +, Google Local, etc. Google thinks you are an integral part of the web and again thinks your book is more relevant than the other books on the same subject, or with the same keywords.

If I Follow These Criteria Do I Still Need SEO?

Let’s go back to the days when you were researching a term paper. If you were anything like me, you wanted the shortest means to an end possible. That meant taking the stacks of books the librarian suggested and skimming one or two them to try and glean as much relevant information as possible. People searching for information on the internet are even more impatient. If there is a stack of books you want the person to reach for yours first and get all the information they need to then move on in the sales or business cycle. In order to be the book, in this case, website, people reach for first, you need to constantly be updating, adding content, link building, and essentially optimizing your website. This means you could be a tech guru, which if you are reading this you more than likely are not, or you could hire one.

SEO helps make sure that not only is your book in the pile the librarian selects, but it is the top of that pile. Which in turn gives you the web presence you have been seeking. In future blog posts, our team will outline ideas on how to select the best internet marketing, web design, SEO, and reputation management teams, but in general, if your business is out of the starting gates and is doing fairly well but wants to grow there are few smarter places to invest than in website design and marketing. Our team ensures you select the teams that do a good job – we are not the people who do your SEO or build the website, we are the folks who manage your project, ensure you get extremely good results and are never taken advantage of by an industry infamous for taking advantage of your lack of tech knowledge. Contact us at for more information about how we can by your “Guardian Angel Watching Over Your Online Presence.”

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