Get a Quote
(305) 455.0720 Quick Contact
Building...

Ecommerce Marketing

Searching for a Shopify, Amazon, PPC, or social marketing expert? We've got you covered.

You’ve built your online store, and you’re ready to nail your digital marketing strategy, and drive awareness and action toward your service or product, plus quite simply, make many, many sales. Or, perhaps you have a product or service, but need help designing an ecommerce website, as well as a holistic strategy to maximize results. Lucky for you, we’re can help, from A to Z, from E to Commerce.

As your online digital consulting agency that can holistically connect you to the resources you need to lead online for maximum ecommerce results, we set goals that align with your industry benchmarks, including website clicks, conversion percentages, and click-through rates. We select key ROI-rich strategies and action items, and then systematically execute the whole shebang. Using artificial intelligence (AI), machine learning, and other best practices, we home in on optimized campaigns that drive ecommerce sales with the highest profit margins.

Curious to know the common marketing channels and which ones are best for building your online store? Here’s a quick fly-by of some of the paths you could follow on your ecommerce marketing journey.

2017-03-31

The team at SEOversite delivered exactly what they promised. Rather than waste countless hours sifting through potential SEO firms, we were quickly matched with 3 teams that had experience specific to our rather niche industry. It's very reassuring to know that no matter who we chose, we knew we had a team we could trust to deliver results.

Jeremy Davenport, Director of Digital Sales and Mobile Strategy
house and plants

Award-Winning

Ecommerce Marketing>
  • 1

    Ecommerce Through Social Media Marketing As the years pass, folks have begun to purchase through social media paid ads far more than was the norm even a few years ago. As of 2020, for example, over 37% of Millennials used social media to make a purchase. And while Facebook and Instagram advertising is still the most popular platform with over 5 billion users, there are untapped opportunities with less-known bolt-ons like Instagram and Facebook Stories, as well as Reels. And add to that the huge missed opportunity on pre-judged platforms like Snapchat and TikTok. Indeed, TikTok’s new global partnership with e-commerce platform Shopify makes it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience (as well as hundreds of millions of older users) and drive sales.

    When it comes to ecommerce social media marketing, we’ve found, through our proprietary processes at SEOversite and insights from our sister brand, iScreamSocialMedia, massive ad spend leading to big data, and our superb team, led by management that teaches social media marketing at the university level, has discovered that when done correctly, in most industries the best approach to ecommerce marketing on social media is to go for lower volume but higher intent leads and buyers. If you’ve dabbled in this before, you likely have realized anybody can “get” a lead on social media, but finding buyers can prove illusive. We recommend creating AI and look-alike audiences for the highest intent purchases if you seek sales and leads like a plastic surgeon or luxury jeweler might, and only go for volume if you are building a list or looking for broad exposure like Coca-Cola might.

  • Tap to learn
    2

    Ecommerce Using Google Adwords Google Adwords, like social media, have become a chief marketing channel, comprising up to 18% of all ecommerce revenue. And when it comes to generating sales, Google Ads are a no brainer, especially since 90% of the global search engine market belongs to Google where 5.6 billion searches happen every day. So, the biggies here, when striving for superstar marketing, include split testing and A/B testing your campaign for peak performance. And creating automated rules for your account, groups, and campaigns will allow you to make changes, like pausing a campaign once you’ve reached a threshold to avoid overspending. We’ve also found that the experts are integrating Google ads into their overall marketing campaigns and cross-channeling digital campaign strategies, like coordinating your Facebook PPC with your Google Ads.

  • 3

    Ecommerce Through Organic Search Engine Marketing (SEM) Winning the ecommerce search engine optimization (SEO) game looks like an uphill battle when you consider that Amazon consumes 37.7% of all online ecommerce. But flip the coin and look at your competition. Most businesses have not yet invested in proper organic SEO, and in most market there is enough pie to succeed in spite of the first slice going to Amazon, Walmart, or Target. Creating a killer SEO marketing strategy includes combining website architecture, navigation, and url structure, technical SEO, keyword research, quality content, link building, and a seamless user experience (UX) to capture search market share and sell more products. In short, ranking on page one of Google takes all of the above and truly superb, nationally award-winning top SEO agencies. As your SEO experts, we’re hyper focused on oversight – knowing your traffic and rankings. And we could give you 50 tactics to drive more traffic to your website, but the key is combining them to create a cohesive strategy that connects with your audience. Building the customer persona, mapping their behaviors, offering solutions to their problems, and being where they can see you is the secret sauce.

    And if your goal is being everywhere, SEO is here for the long game while pay-per-click (PPC) campaigns will get you found right off the bat. Bottomline, use SEO and PPC each to their own advantage. We suggest you start with PPC for immediate results, to own more real estate in SERPS for branded terms, and to test new ideas and messaging, but work with time to build your ranking “muscle” through regular “workouts” coming from organic SEO efforts. In other words, implement PPC to kick off your new products and services while you wait for SEO to gain traction in a more permanent fashion.

  • 4

    Ecommerce Amazon Marketing and Shopify Marketing It’s no surprise Amazon is the key player in ecommerce ad spend, as it’s the leading digital retailer— and third largest in the US after Google and Facebook. Our team’s research projects almost one in 10 US digital ad dollars will go to Amazon by 2021. And by 2022, it’s possible digital ad spend will have increased to almost 65% of total media ad spending. What’s this mean? Your ads need visibility to translate to conversions. And the way it’s done best on Amazon is with Amazon’s paid ads on, for example, Promoted Listings on eBay. Amazon’s PPC schtick is a little different than that of other platforms because it’s based on a cost-per-sale model so you get charged when your item sells. And here’s the thing. Buyers go to Amazon to actually buy stuff, right? So, where your ad appears on the page matters, and with the growth of paid ads, organic search is no longer doing the trick.

    Shopify shares the stage with Amazon when it comes to the ecommerce giants that reign supreme. What makes Shopify such a big name and big opportunity for businesses like yours? While Amazon has 150 million US visitors per month, Shopify fuels over 600,000 businesses. The key to making the most of all that traffic? Tap into Shopify’s toolkit and deploy chatbots, send email sequences, use video tutorials, expedite the checkout process, all to ensure the red-carpet customer experience. Add upselling, cross-selling, and proactive selling to truly drive home your personal touch. And we’ve got the blueprints to make each of these strategies come to life and make you money.

Ecommerce Through Social Media Marketing

Ecommerce Using Google Adwords

Ecommerce Through Organic Search Engine Marketing (SEM)

Ecommerce Amazon Marketing and Shopify Marketing

As the years pass, folks have begun to purchase through social media paid ads far more than was the norm even a few years ago. As of 2020, for example, over 37% of Millennials used social media to make a purchase. And while Facebook and Instagram advertising is still the most popular platform with over 5 billion users, there are untapped opportunities with less-known bolt-ons like Instagram and Facebook Stories, as well as Reels. And add to that the huge missed opportunity on pre-judged platforms like Snapchat and TikTok. Indeed, TikTok’s new global partnership with e-commerce platform Shopify makes it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience (as well as hundreds of millions of older users) and drive sales.

When it comes to ecommerce social media marketing, we’ve found, through our proprietary processes at SEOversite and insights from our sister brand, iScreamSocialMedia, massive ad spend leading to big data, and our superb team, led by management that teaches social media marketing at the university level, has discovered that when done correctly, in most industries the best approach to ecommerce marketing on social media is to go for lower volume but higher intent leads and buyers. If you’ve dabbled in this before, you likely have realized anybody can “get” a lead on social media, but finding buyers can prove illusive. We recommend creating AI and look-alike audiences for the highest intent purchases if you seek sales and leads like a plastic surgeon or luxury jeweler might, and only go for volume if you are building a list or looking for broad exposure like Coca-Cola might.

FAQs

What type of digital marketing is best for ecommerce? +

To create the best digital marketing strategy for your online store, our team takes into account all the details, like your location, industry, the size of your business, etc., and from there, we break down your strategy into small tactics and decide what paths to follow. Whether it’s SEO, paid advertising, a solid website, a strong social media presence, or killer email campaigns, we recommend you narrow it down rather than spread yourself thin, missing the mark on them all. We make sure you execute the strategies you choose and that they work like a charm for you.

How much should I spend on ecommerce advertising? +

We believe marketing right is money well invested. Of course, you can spend too much or too little on online advertising, and we get it—marketing can be intimidating and overwhelming. But that’s when we take the ecommerce marketing baton and craft you a budget that’s built around your needs and expected results. We consider the size of your biz, your current sales and ROI, and how long you’ve been in operation, and then as your revenue grows, we allow your budget to grow as well. So whether you have $500 or $500,000 per month to spend, it’s a balancing act and we will help guide you with prudence. The vast majority of campaigns we run for small to medium-sized companies start with ad budgets of $500-$2,000 per campaign per month, though for some larger clients we see monthly paid ad spends as high as $50,000-$100,000 or more per month.

When will I start seeing results from my ecommerce marketing?+

As with any business, marketing efforts take time, and several factors, such as your industry, your budget, your competitors, and your marketing focus, will help determine when you’ll start seeing results. Most campaigns bear fruit within 60-120 days after launching online, though in some cases it can take as little as 48 hours to get into the profit zone. As soon as your reputation with Google is strong and you’re ranking above your competition, or we’ve used AI to dial-in your PPC or social media paid ad campaigns, results should start pouring in. As months pass our team continues to drill down and focus on total-quality-improvement through various techniques such a AB testing and using various look alike audiences. But remember that digital marketing is a long-term commitment thanks to the ever-evolving digital marketing ecosystem, meaning SEO and PCC. Once we’ve got your biz reaching its goals, we continue to press on, maintaining your online presence, measuring current goals, and setting new ones.