Ecommerce Through Social Media Marketing As the years pass, folks have begun to purchase through social media paid ads far more than was the norm even a few years ago. As of 2020, for example, over 37% of Millennials used social media to make a purchase. And while Facebook and Instagram advertising is still the most popular platform with over 5 billion users, there are untapped opportunities with less-known bolt-ons like Instagram and Facebook Stories, as well as Reels. And add to that the huge missed opportunity on pre-judged platforms like Snapchat and TikTok. Indeed, TikTok’s new global partnership with e-commerce platform Shopify makes it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience (as well as hundreds of millions of older users) and drive sales.

When it comes to ecommerce social media marketing, we’ve found, through our proprietary processes at SEOversite and insights from our sister brand, iScreamSocialMedia, massive ad spend leading to big data, and our superb team, led by management that teaches social media marketing at the university level, has discovered that when done correctly, in most industries the best approach to ecommerce marketing on social media is to go for lower volume but higher intent leads and buyers. If you’ve dabbled in this before, you likely have realized anybody can “get” a lead on social media, but finding buyers can prove illusive. We recommend creating AI and look-alike audiences for the highest intent purchases if you seek sales and leads like a plastic surgeon or luxury jeweler might, and only go for volume if you are building a list or looking for broad exposure like Coca-Cola might.

Ecommerce Using Google Adwords Google Adwords, like social media, have become a chief marketing channel, comprising up to 18% of all ecommerce revenue. And when it comes to generating sales, Google Ads are a no brainer, especially since 90% of the global search engine market belongs to Google where 5.6 billion searches happen every day. So, the biggies here, when striving for superstar marketing, include split testing and A/B testing your campaign for peak performance. And creating automated rules for your account, groups, and campaigns will allow you to make changes, like pausing a campaign once you’ve reached a threshold to avoid overspending. We’ve also found that the experts are integrating Google ads into their overall marketing campaigns and cross-channeling digital campaign strategies, like coordinating your Facebook PPC with your Google Ads.

Ecommerce Through Organic Search Engine Marketing (SEM) Winning the ecommerce search engine optimization (SEO) game looks like an uphill battle when you consider that Amazon consumes 37.7% of all online ecommerce. But flip the coin and look at your competition. Most businesses have not yet invested in proper organic SEO, and in most market there is enough pie to succeed in spite of the first slice going to Amazon, Walmart, or Target. Creating a killer SEO marketing strategy includes combining website architecture, navigation, and url structure, technical SEO, keyword research, quality content, link building, and a seamless user experience (UX) to capture search market share and sell more products. In short, ranking on page one of Google takes all of the above and truly superb, nationally award-winning top SEO agencies. As your SEO experts, we’re hyper focused on oversight – knowing your traffic and rankings. And we could give you 50 tactics to drive more traffic to your website, but the key is combining them to create a cohesive strategy that connects with your audience. Building the customer persona, mapping their behaviors, offering solutions to their problems, and being where they can see you is the secret sauce.

And if your goal is being everywhere, SEO is here for the long game while pay-per-click (PPC) campaigns will get you found right off the bat. Bottomline, use SEO and PPC each to their own advantage. We suggest you start with PPC for immediate results, to own more real estate in SERPS for branded terms, and to test new ideas and messaging, but work with time to build your ranking “muscle” through regular “workouts” coming from organic SEO efforts. In other words, implement PPC to kick off your new products and services while you wait for SEO to gain traction in a more permanent fashion.

Ecommerce Amazon Marketing and Shopify Marketing It’s no surprise Amazon is the key player in ecommerce ad spend, as it’s the leading digital retailer— and third largest in the US after Google and Facebook. Our team’s research projects almost one in 10 US digital ad dollars will go to Amazon by 2021. And by 2022, it’s possible digital ad spend will have increased to almost 65% of total media ad spending. What’s this mean? Your ads need visibility to translate to conversions. And the way it’s done best on Amazon is with Amazon’s paid ads on, for example, Promoted Listings on eBay. Amazon’s PPC schtick is a little different than that of other platforms because it’s based on a cost-per-sale model so you get charged when your item sells. And here’s the thing. Buyers go to Amazon to actually buy stuff, right? So, where your ad appears on the page matters, and with the growth of paid ads, organic search is no longer doing the trick.

Shopify shares the stage with Amazon when it comes to the ecommerce giants that reign supreme. What makes Shopify such a big name and big opportunity for businesses like yours? While Amazon has 150 million US visitors per month, Shopify fuels over 600,000 businesses. The key to making the most of all that traffic? Tap into Shopify’s toolkit and deploy chatbots, send email sequences, use video tutorials, expedite the checkout process, all to ensure the red-carpet customer experience. Add upselling, cross-selling, and proactive selling to truly drive home your personal touch. And we’ve got the blueprints to make each of these strategies come to life and make you money.