To create the best digital marketing strategy for your online store, our team takes into account all the details, like your location, industry, the size of your business, etc., and from there, we break down your strategy into small tactics and decide what paths to follow. Whether it’s SEO, paid advertising, a solid website, a strong social media presence, or killer email campaigns, we recommend you narrow it down rather than spread yourself thin, missing the mark on them all. We make sure you execute the strategies you choose and that they work like a charm for you.
We believe marketing right is money well invested. Of course, you can spend too much or too little on online advertising, and we get it—marketing can be intimidating and overwhelming. But that’s when we take the ecommerce marketing baton and craft you a budget that’s built around your needs and expected results. We consider the size of your biz, your current sales and ROI, and how long you’ve been in operation, and then as your revenue grows, we allow your budget to grow as well. So whether you have $500 or $500,000 per month to spend, it’s a balancing act and we will help guide you with prudence. The vast majority of campaigns we run for small to medium-sized companies start with ad budgets of $500-$2,000 per campaign per month, though for some larger clients we see monthly paid ad spends as high as $50,000-$100,000 or more per month.
As with any business, marketing efforts take time, and several factors, such as your industry, your budget, your competitors, and your marketing focus, will help determine when you’ll start seeing results. Most campaigns bear fruit within 60-120 days after launching online, though in some cases it can take as little as 48 hours to get into the profit zone. As soon as your reputation with Google is strong and you’re ranking above your competition, or we’ve used AI to dial-in your PPC or social media paid ad campaigns, results should start pouring in. As months pass our team continues to drill down and focus on total-quality-improvement through various techniques such a AB testing and using various look alike audiences. But remember that digital marketing is a long-term commitment thanks to the ever-evolving digital marketing ecosystem, meaning SEO and PCC. Once we’ve got your biz reaching its goals, we continue to press on, maintaining your online presence, measuring current goals, and setting new ones.