Welcome to another year of possibilities and a fresh lineup of digital marketing trends tailored to elevate your company. It’s a fast-paced world out there, with social media and tech evolving by the day! Here at SEOversite, our experts can help you navigate these exciting changes, plus connect you with a hand-picked selection of preferred vendors to level up your digital marketing. Without further adieu, let’s take a look at the top trends for 2024:
Voice Search Optimization
Voice search started gaining momentum several years ago with the rise of “near me” searches. Many users found it easier to ask Siri, Google, Bixby, Cortana, or whatever voice assistant they were using to “find a coffee shop near me” rather than type it out themselves. Voice search has only gotten more important over the years due to the continuous enhancement of voice assistants, which now excel in providing more comprehensive and detailed information.
What does this mean for you? You should revamp your content optimization strategy in alignment with how people currently search for information. And Google knows this. They are beginning to favor content that directly answers questions rather than posts that go on for paragraphs before answering the question. Yes, we’re talking to you, online recipes with novel-length intros!
Our pro tip: To optimize your content for voice search, shift your focus from “keywords” to “questions.” Don’t get us wrong, keywords are still important, but you need to think like a curious explorer, anticipating the “whys” and “hows” people might ask about your topic. Imagine someone saying, “Tell me how to make the perfect pizza dough,” and craft your content to answer that question in a clear, engaging way.
Personalized marketing is nothing new to digital marketing. Dynamic landing pages and personalized email campaigns have been part of our toolkit for quite some time.
The most significant shift lies in the role that AI will assume in the realm of marketing personalization, relieving humans of a significant share of their workload.
By analyzing customer data, AI algorithms can identify patterns and make predictions about customer behavior, preferences, and needs. This enables marketers to create personalized experiences for each customer, such as targeted ads, product recommendations, and personalized messaging. Envision this as an upgraded, more powerful Pixel experience.
Example: Online retailers can use AI algorithms to analyze customer behavior and recommend products that are relevant to each customer’s interests and needs. These fine-tuned and highly targeted recommendations have led to significant increases in sales for many companies, including a little company you might have heard of – Amazon.
Video Marketing Evolution
Video marketing faced a setback in the past year with Google’s adjustments, but the silver lining remains. Earlier this year, Google announced that it would significantly reduce the number of video thumbnails that appeared on the SERP. Specifically, Google said that it would stop featuring videos that weren’t the page’s main content. This has made many marketers completely give up on video marketing but we think those people are making a hasty decision.
There’s a reason video marketing is so effective for reaching people. When it’s done right, videos are easy to interact with, entertaining to consume, and quick to share. In fact, in a recent video marketing study, 51% of respondents reported that they are more likely to share video content over social posts, blogs, or product pages.
If you’re filling your videos with engaging content and showing off who you are as a brand, then video marketing isn’t any less important than it was before. It’s just changed from organic traffic to referral and social traffic.
Social Commerce Integration
The evolution of social media platforms into dynamic marketplaces has reached its peak with the emergence of dedicated social shopping platforms. Platforms like Instagram Shops, Facebook Marketplace, TikTok Shop, and Snapchat’s dynamic shopping features are no longer secondary features; they are evolving into central hubs where users seamlessly integrate their social interactions with the joy of shopping.
What was once a fragmented experience between various platforms and standalone e-commerce websites is now evolving into comprehensive ecosystems that offer a unified and immersive social commerce experience. So, what’s the takeaway for you? If you’ve got products to sell, it’s high time to leverage these platforms!
So, for instance, if your business is a medical spa, make sure to utilize these integrated shops to sell skincare products directly through your social media platforms.
From the rise of AI technology capabilities to the integration of social media commerce opportunities, we are in for an exciting year. Can’t keep up with the ever-evolving digital marketing scene? Give us a call at 305-455-0720 or contact us here to learn more about how we can help improve your online marketing. We look forward to hearing from you!