It’s time for another round-up of digital marketing news with the SEOverview. Let’s not waste any time and get right to the news!
Facebook’s failure highlights why email reigns
What were you doing when Facebook went down earlier this month?
If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook or Instagram. No social posting. No campaign research, launches or analysis.
This event just proved how important it is to diversify your digital marketing efforts. If one goes down, you still need to have ways to interact with your customers.
Reach out to learn more about our e-mail marketing service here at SEOversite.
Google On Small Business SEO & How it’s Changing
Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with. Much of the content on the web aimed at helping small businesses is based on an “old school” way of doing things, Mueller says. He goes on to explain how experts can shift their messaging and adapt it to the way small businesses are most likely to approach SEO.
The beginner’s guides are out of touch with how businesses build and optimize websites. This can be confusing to someone starting out who is using a simple site builder and the starter guides talk about optimizing HTML pages.
“The tricky part with all of these starter guides, at least the ones that I’ve seen, is they’re often based on an almost old school model of websites where you create HTML pages.
For the most part, small businesses don’t create HTML pages anymore. Instead, they use WordPress, Wix, or any other common hosting platforms, and create pages by adding text in, and dragging images in, and all of these things.
And they don’t really realize that in the back there’s actually an HTML page.”
Intuit to acquire email marketing platform Mailchimp for $12 billion
Intuit, the financial software company behind TurboTax, QuickBooks, Mint and Credit Karma, has agreed to buy Mailchimp for $12 billion.
Mailchimp is a marketing automation platform and email marketing service, used by businesses to manage their mailing lists and create email marketing campaigns and automations to send to customers.
Geared specifically towards growing small to mid-market businesses, Mailchimp’s acquisition by Intuit fits with its long-term strategy of becoming a center for small business growth.
And with that, we have finished another exciting round of digital marketing news. Be sure to check back in next month for another exciting installment.