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Monthly Digital Marketing Newsletters

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Why do Internal Links Matter?

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Now, we know just last week we released a blog about how link building may be less important to Google going forward, but that doesn’t mean that links aren’t important right now. So let’s go into why, specifically, internal links are so important. First of all, what is an internal link? Internal links are hyperlinks […]

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Link Building May Be Less Important to Google Going Forward

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Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. You can watch the […]

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How to Make a Good Meta Description

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Let’s get this out of the way first, technically, title tags and meta descriptions won’t directly help your site rise to the top of the SERPs. In fact, as of 2020, Google’s advice is to not focus too much of your time on either of these, as many of the snippets Google chooses are pulled […]

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What is Google’s “Helpful Content” Update?

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Google’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than help or inform people. The purpose of the update is to help searchers find “high-quality content” and reward better and more useful content that was written for humans and to help actual […]

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3 Free SEO Tools You Should Be Using

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With any digital marketing funnel, it’s easy to throw a rock and hit a paid tool you can use to help with your business, and it’s no different for SEO. From SEMRush and Moz to AHRefs, there’s no shortage of fantastic paid tools, but what about those of us who want some free SEO tools? […]

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Top 5 Landing Pages Best Practices

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Your Home Page, About Us page, and Contact Us page are all important in your mission to convert website visitors. Perhaps even more important, are the landing pages that exist in the spaces between. Here are five landing page tips to get your entire website working more efficiently for you. Don’t Overthink It. (Less is […]

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Twitter Links Are No Longer Nofollow

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It’s unclear if this change was intentional or not, but Twitter has removed the nofollow link attribute from tweets in its source code. It is also unclear if search engines, specifically Google, will begin to value these tweets or not. A nofollow link is essentially a link that does not pass value from one domain […]

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Ahrefs Reveals “Yep”, Their New Search Engine

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Yep, you read that right, a new search engine enters the fray. Ahrefs announced plans to build its own search engine all the way back in 2019, so you’d be forgiven if you don’t remember that announcement. But apparently, Ahrefs wasn’t lying, as they’ve invested $60 million of their own money into launching their new […]

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Title Tag Optimization Tips

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Really? Are we really talking about title tag optimization tips? Aren’t we already experts on the matter? It’s never too late to go back to the basics. Especially when this basic is so important to the foundation of SEO. What is a Title Tag? First of all, for those who don’t know, a title tag […]

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High-Intent vs High-Volume Keywords

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If you’ve even dipped your toes into the waters of SEO, you’re likely familiar with the idea of keywords—those little words and phrases that tell search engines what your web content is about. You likely also realize that those keywords, in part, determine how high your page appears in search engine rankings. What’s often murkier […]

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