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Monthly Digital Marketing Newsletters

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Why is Content King?

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If you’ve been in the digital marketing industry for any amount of time, you’ve probably heard the phrase “Content is King”. We tend to accept it at face value because so many people say it, but why is content king? This phrase actually started back in 1996 by none other than Bill Gates. He wrote […]

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Google Allows Users to Request Removals for Search Results

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So wait, Google is allowing people to remove pages from the search results? Won’t people just take down pages that they don’t agree with? Luckily that isn’t the case. Google is expanding its appeals process for the removal of search listings that include personal information. This means users are now able to request search index […]

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Goodbye Universal Analytics; Hello Google Analytics 4

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It’s almost time for us to say our goodbyes and send Universal Analytics to a farm upstate. Why is that? Google has officially announced that Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Google Analytics 4 will be […]

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What to Expect from the New Google MUM Update

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Another Google update, another time to wonder what will change for SEO experts. Every time Google releases a large update to their search algorithm, it worries those in the digital marketing world because we have no idea how it will affect our pages. But we want to make sure that you aren’t one of those […]

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Local SEO for Businesses with No Physical Location

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We’ve said it for a while and we will continue to say it, but local SEO is one of the most important aspects of SEO now. If you’re not paying attention to local SEO, you’re likely missions out on massive amounts of traffic. 71% of people looking for local businesses are doing it online now, […]

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3 Reasons You Have a Slow Website

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As SEO experts, we all have one primary goal in mind. To have our website rank high on the Google SERPs. You might have the best content in the world, but if your site is slow, then you might not be getting the results you’d expect. Page speed is a direct ranking factor, a fact […]

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What is E-A-T Content?

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What is E-A-T content? It’s certainly not content that you physically eat. And it also isn’t one of those long and drawn-out recipe blogs where it takes 1000 words before you get to the actual recipe. E-A-T is actually an acronym for “Expertise, Authoritativeness, and Trustworthiness”, and it is a major factor in Google rankings. […]

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Android Platform to Restrict Cross-App Tracking

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In a not-so-surprising move, Google has announced plans to restrict cross-app tracking and introduce other privacy measures on Android devices. Google has framed this announcement as a multi-year effort to be pursued through the Privacy Sandbox on Android. Last year, Apple made a similar update to their devices where they made cross-app tracking an opt-in […]

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Our Favorite Free SEO Tools

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Search Engine Optimization is a difficult and time-consuming part of marketing. But luckily for us that work in the industry, there are some tools that make our lives much easier. From free to paid tools, there’s a large list. But let’s take a look at some of our favorite free SEO tools. Google Search Console […]

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What Are The Most Common Black Hat SEO Tactics?

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When it comes to SEO, there are generally two ways of going about things; white hat and black hat SEO. White hat SEO is the name given to the tactics that follow the “rules” of the internet; mainly the tactics that follow Google’s rules, best practices, and strategies. Black hat SEO refers to the tactics […]

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