Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. A search results page with long, detailed, and incredibly smart answers to your queries versus a search results page with short descriptions and links to longer answers are two very […]
Read ArticleA former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors used by the search engines for ranking websites in search results. This leak has revealed 1,922 ranking factors Yandex used in its search algorithm, at least as of July 2022. Perhaps Martin MacDonald put it best on […]
Read ArticleBefore we tell you how to write a good title tag, what is a title tag? The title tag is an HTML code tag that allows you to give a web page a title. This title can be found in the browser title bar, as well as in the search engine results pages (SERP). Ok, […]
Read ArticleIt’s always the dream/goal to be in that number 1 position on the SERPs, but now that isn’t even the first thing you see on the page anymore. You’ve got to compete with paid ads, local listings, and even featured snippets. Paid ads and local listings are in their own field, but featured snippets are […]
Read ArticleGoogle’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. You can watch the […]
Read ArticleLet’s get this out of the way first, technically, title tags and meta descriptions won’t directly help your site rise to the top of the SERPs. In fact, as of 2020, Google’s advice is to not focus too much of your time on either of these, as many of the snippets Google chooses are pulled […]
Read ArticleAhead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Conversion value rules for store sales and store visits Advertisers can now set store […]
Read ArticleGoogle’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than help or inform people. The purpose of the update is to help searchers find “high-quality content” and reward better and more useful content that was written for humans and to help actual […]
Read ArticleWith any digital marketing funnel, it’s easy to throw a rock and hit a paid tool you can use to help with your business, and it’s no different for SEO. From SEMRush and Moz to AHRefs, there’s no shortage of fantastic paid tools, but what about those of us who want some free SEO tools? […]
Read ArticleYep, you read that right, a new search engine enters the fray. Ahrefs announced plans to build its own search engine all the way back in 2019, so you’d be forgiven if you don’t remember that announcement. But apparently, Ahrefs wasn’t lying, as they’ve invested $60 million of their own money into launching their new […]
Read Article
