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Let’s get the bad news out of the way now. Having a great website and content is not enough to attract new potential patients to your practice. Now that that’s out of the way, what do you need? Simple. You will also need backlinks, which are links from other sites that direct users to your site. Backlinks are a crucial factor in plastic surgeon SEO, and can significantly impact your practice’s online visibility.

How, exactly, can you build backlinks for your plastic surgery practice?

Create Valuable and Shareable Content

The first step in building backlinks for your practice is to create valuable and shareable content that other websites WANT to link to. This comes in many forms from blog posts and infographics to videos. As long as the content provides valuable information and insight related to plastic surgery.

A great example of this kind of content would be if you created a blog post about the latest trends in plastic surgery or an infographic that explains the different types of procedures that could give a similar result and the positives/negatives associated with each one. The more valuable and shareable your content, the more likely it is that someone else will want to link to it.

Guest Posting

Guest posting is another great way to build more backlinks for your practice. This tactic involves writing blog posts for other websites in your niche, and including a link back to your website in either the author bio or within the content itself.

With this tactic, you need to do your posting on reputable and relevant websites that have a strong following and are likely to attract readers that align with your own patients.

Partner with Other Businesses

Partnering with other local businesses or other practices can be a great way to build backlinks. An example would be teaming up with a local medspa or wellness center to offer joint promotions or events. This is a great way to get attention from patients that might not know of your business but are already interested in the wellness world.

You could also partner with other practices out of your area and offer backlinks on each other’s websites. Take this method with a word of caution though. Don’t do this just for the sake of doing it without actually providing a benefit to the reader. Doing so could come off as “spammy” and hurt your site overall.

Build Profiles on Industry Directories

Another great way to build backlinks is by creating profiles and listings on industry and general directories such as RealSelf and Google. Directories are trusted sources of information for potential patients and can help boost your online visibility and credibility at the same time.

Engage with Social Media Influencers

Aren’t we talking about plastic surgery SEO? Why are we talking about social media? Because as long as the link is not “spammy”, search engines don’t care where links come from, even social media. Influencers have become a powerful force in digital marketing, and can also help you build backlinks. Engaging with influencers in your niche can increase your online visibility and attract potential patients.

Building backlinks is a crucial part of plastic surgery SEO. While a lot of these practices are not difficult in nature, they are time-consuming. Yes, you could go the black-hat route but remember to always prioritize quality over quantity when building backlinks. If you think you need help with building your own backlinks, contact us for a free consultation.

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