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We’re all looking for new ways to boost conversions, but you may be surprised that the best practice has been right under your nose the whole time. And that is with proper plastic surgery website design

But before you think we are just talking about how pretty your website looks, know that there’s a lot more that goes into website design than just the looks. Let’s go through all the important aspects of how website design can boost your conversions.

Technical Website Design

The technical part of website design is vital because it is going to be the “first impression” of your brand once a new customer reaches your website. This is going to include the overall appearance, the load times, and the responsiveness of your website.

The overall appearance of your website is not just as simple as “Does this look good?” There’s a story that you need to be able to tell with your website before anyone is even able to read the content itself. The colors, font, and layout should be able to give new visitors a good idea of your brand personality. Are you more fun and laid back? Or are you more professional and straight-edge? Neither one is better than the other, but you need to make sure it is consistent across the board.

Some might say that the load time is even more important than the overall appearance of your website. We don’t think it’s as important, but it should absolutely not be ignored. Did you know that the chance of someone bouncing off your website increases by 32% if your load time increases from 1 second to 3 seconds? For those that don’t know, bouncing off a site means that someone clicks on your link, and then backs out of the page before the page has had a chance to load. This means that if you have too many plugins and themes on your website for the sake of a “better looking” website, you actually run the risk of fewer people seeing your site.

Lastly is the responsiveness of your site. Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform, and orientation. Many people don’t stick to one device when looking up information on the web, so you need to make sure that your site is responsive enough to be consistent when someone is on a mobile device, and then they are on a desktop monitor.

On-Page Website Design

We know what you’re thinking, “Isn’t the appearance, load time, and responsiveness also on-page?” Yes, but digital marketing terminology is odd. Here, we are primarily talking about the content that is on the page. 

Now that we have that out of the way, what on-page parts of website design can help boost your conversions? There are two in mind that we think are the most important and those are the main content and CTAs. 

So how can content help boost conversions? Easy. It all boils down to SEO. The more content you have on your site with the proper primary keywords, the more likely it is that you’ll show up higher on the SERPs. And the higher you are in the SERPs, the more likely it is that customers will click on your website.

You also want to make sure that once customers are on your site, they are able to convert no matter the page. This means that you need to have prominent CTAs for anything that your customers might need no matter where they are. Now, this doesn’t mean that you should have a new CTA every other paragraph, but having a permanent contact button in a sticky header is a great option. 

Many people think of CTAs as just “Fill out this form” or “Call us”, but an often overlooked CTA is “Reach out if you have questions”. And a great way to have this CTA on every page is with a Live Chat feature. A CTA encouraging customers to reach out to you is useless if the response isn’t incredibly quick, so Live Chat can ensure that customers have a great experience on your site. This interaction makes them even more likely to convert because they already trust you from that one, albeit automated, interaction.

These are just a couple of pieces of website design that can lead to boosting conversions on your site. You might be thinking that you can skip a couple of these pieces, but remember, your website is the digital face of your brand, so you shouldn’t be skipping out on it. If you have any other questions about website design, you can always reach out to us for a free consultation.

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