Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar, it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. Many things influence […]
Read ArticleTechnical SEO issues are more common than most users expect, but you do not have to hire a team of specialists to resolve them. Developers and web designers want to assure everything on their website is up and running at optimal levels. Therefore, similarly to your website’s site health, monitoring your website’s SEO is important to keep […]
Read ArticleLet’s get this out of the way first, technically, title tags and meta descriptions won’t directly help your site rise to the top of the SERPs. In fact, as of 2020, Google’s advice is to not focus too much of your time on either of these, as many of the snippets Google chooses are pulled […]
Read ArticleAhead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Conversion value rules for store sales and store visits Advertisers can now set store […]
Read ArticleGoogle’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than help or inform people. The purpose of the update is to help searchers find “high-quality content” and reward better and more useful content that was written for humans and to help actual […]
Read ArticleIt’s safe to say that Apple makes a lot of money. Just last year, Apple’s annual gross profit was $152. 836B. That’s a 45.62% increase from 2020. With that much cash, you’d think they wouldn’t be itching to bring in a new stream of revenue. But if there’s one thing we can guarantee, it’s […]
Read ArticleWith any digital marketing funnel, it’s easy to throw a rock and hit a paid tool you can use to help with your business, and it’s no different for SEO. From SEMRush and Moz to AHRefs, there’s no shortage of fantastic paid tools, but what about those of us who want some free SEO tools? […]
Read ArticleYour Home Page, About Us page, and Contact Us page are all important in your mission to convert website visitors. Perhaps even more important, are the landing pages that exist in the spaces between. Here are five landing page tips to get your entire website working more efficiently for you. Don’t Overthink It. (Less is […]
Read ArticleYou’ve probably heard it before, but online reviews matter. Google has even said so themselves: positive reviews and customer-business interactions improve organic visibility. But what can you do when you receive a negative review? We all know just how much of an influence positive reviews can make for your business, but even one negative review […]
Read ArticleIt’s unclear if this change was intentional or not, but Twitter has removed the nofollow link attribute from tweets in its source code. It is also unclear if search engines, specifically Google, will begin to value these tweets or not. A nofollow link is essentially a link that does not pass value from one domain […]
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