Another month, another round-up of digital marketing news with the SEOverview. There’s lots of Google news, so let’s get to the good stuff… Multiple Google Core Algorithm Updates in June and July There were two new Core Algorithm Updates released in June and July, but there was also a Page Experience Update that was […]
Read ArticleLocal SEO Tips to Help Your Business Grow Do you have a local brick-and-mortar biz? Ok, we’re talking to you. If you’re looking to grow in 2021, one surefire tactic is to focus on your local SEO (search engine optimization) strategy. Whether you like it or not, your local business relies on location-specific ranking factors […]
Read ArticleTop 5 “Google My Business” Optimizations You Need to Make So you’ve finally decided to take a second look at your Google My Business page, huh? Or maybe you didn’t even know you had a page (yes, this happens) and now you’re looking for some quick tweaks to get your listing up to speed. Either […]
Read ArticleWe’ve got you covered in the world of digital marketing (it’s the purpose of our entire company after all)! So, without further ado, let’s dive into the latest digital marketing news. Google Isn’t a Phan of Phishing Google started its planned implementation of Brand Indicators for Message Identification (BIMI) into Gmail inboxes over a year […]
Read ArticleSEOversite’s VP on ‘Why My Website Lead Quality Feels Low’ John Berry here, VP of SEOversite, here to provide some commentary on a common recent refrain from many business owners and leaders: “My website lead quality seems lower than usual. Why is that?”
Read ArticleTop 4 Best Plastic Surgery Websites of 2020 The year 2020 certainly had its highs and lows, but one thing’s for sure – many of our clients (including our own parent company, YellowTelescope) are closing it out on a high note, with a brand-new website design! Check out our picks for the best plastic […]
Read ArticleIssue #43: How to Rank on Page 1 of Google Search By Blogging with the Best! Imagine you own an aesthetic medical practice (not so hard to imagine for some of you!), and a Botox newbie searches on Page 1 of Google for the best place to visit. After scrolling past several generic listings (“Botox […]
Read ArticleIssue #42: Digital Marketing in Covid – What We’ve Learned Web traffic up, web traffic down, leads up, leads down, engagement up, engagement down… yes, this is the roller coaster of digital marketing in Covid 2020! Over the last 5 months, we’ve helped hundreds of clients navigate this unique time in online marketing history from […]
Read ArticleIssue #41: 5 Tips for Harnessing the New Google Core Algorithm Update The online world looks a bit different in the era of COVID-19. There’s an obvious uptick in web traffic, a new record-breaking search topic (hint: it rhymes with “Sharona”), and amidst it all, Google just dropped a core algorithm update. So, you’re wondering, […]
Read ArticleIssue #40: Wait, Don’t Bounce! Improve Your Bounce Rate and Visitor Time on Site Visitor behavior is a critical piece of the digital marketing puzzle and an excellent gauge of exactly how well your website is being perceived. During this unique time in our history, as people around the world stay home and online traffic […]
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