Many businesses have found that their Facebook organic reach has been declining. Just between January and July 2016 publishers saw a 52% decrease in organic reach according to Social Flow. According to Hubspot, “a Page with 10,000 fans could expect just 650 of them to actually see that Page’s posts in their News Feeds. For […]
Read ArticleThe landscape of online marketing is broadening and deepening rapidly. What constituted a superb web team using best practices to maximize your lead counts or sales just a year or two ago differs greatly from what makes a superb online marketing, SEO, or other technology team as we approach 2018. Below you’ll find 3 quick […]
Read ArticleOne smartphone asked another smartphone why he broke up with his girlfriend. He lamented, “She became disconnected and had too many hang ups.” Forgive the phone humor, we will get Siri-ous. It is not a joke that mobile has become the main way customers are consuming digital media. According to a recent report, “mobile now […]
Read ArticleAs we head into spring, with Punxsutawney Phil’s shadow far behind us, the ground is thawed and primed for new life. Spring is a superb time to breathe new life with your winter’s bounty into your digital presence, because the “April showers” it costs to overhaul your web presence, will take time to create “May […]
Read ArticleYour Web Team Isn’t Your Valentine New relationships are exhilarating. The birds are chirping, the sun is shining, and all seems right with the world. Then reality provides a proverbial slap in the face and you find out that your “partner and best friend” is, in fact, a loud eater with opposing political views who […]
Read ArticleHeavens – Where’s your Social Media!? Be honest with yourself: do your social media posts sound like the monotone ramblings of a middle-aged economics professor? Or is your social media presence a true representation of your brand, where content is engaging and consistently posted on a variety of feeds, actively increasing your followership to generate […]
Read ArticleSEOversite Newsletter #17 – Burn Your Website to the Ground: SEOversite.com Practice what you preach. Do what you teach. Swim if you are at the beach. As we would quit before being hypocrites, we have redesigned and launched the brand new SEOversite.com! We can’t wait for you to check out the amazing new website we […]
Read ArticleSEOversite Newsletter #16 – Don’t SEOverspend Here at SEOversite, we are “The Guardian Angel Watching Over Your Online Presence,” floating among the clouds in the great blue beyond that is digital marketing, steering our clients clear of the turbulent tempests of poorly performing, unvetted vendors and service providers. Oftentimes, however, we land on one shoulder […]
Read ArticleIssue #15 – Build Your Online Presence Like a House Organizing and prioritizing the steps to online marketing success can be harrowing. Beyond simply having a website, many business owners are unclear about next steps. We like to think of building a robust, profitable online marketing plan as being tantamount to building a house – don’t put […]
Read ArticleIssue #14 — Video Virtuosity – Part 2 If you read Video Virtuosity – Part 1 (if you haven’t, you should), you will remember that we believe video content has become requisite to marketing your business. Creating the culture of employees capturing candid video of testimonials, events, fun around the office, and product promotion […]
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