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Monthly Educational Newsletters

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Issue #31 — What is the Google Medic Update?

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In early August, the SEO world was shaken when Google released its latest broad core algorithm update.  Aptly nicknamed “Medic”, it affected a disproportionate number of healthcare and wellness sites. Google frequently tweaks the variables of their algorithms to improve user experience, but releasing a broad core algorithm update (BCAU) means they are altering the […]

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Issue #30 — Ratings & Reviews: Learn to Love Your Critics

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 Choosing to put your head in the sand about your current online review quality and volume will have the opposite of the intended effect. Indeed, unhappy people complain and raving fans say nothing at all. You can’t beat ‘em so you’ve got to join them when it comes to building your business’ reputation online […]

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Issue #29 — The True Cost of DIY Website Design

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The days of having a ‘basic’ business website are over for most businesses.  Having seen firsthand how website redesigns can double, triple, or quadruple lead counts as soon as they go live, as well as how poor UX/UI can decrease onsite conversion percentages in significant ways, investing in a proper website design is a worthwhile […]

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Issue #28 — Are Your Website Visitors Behaving Badly?

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While most businesses believe website visitor totals are a KPI (key performance indicator), and SEOversite does closely track organic unique visitors among other visitor total data, an often overlooked “bucket” of metrics defining website and SEO success is in tracking visitor behavior.  Google likes when users find useful information in short order, and have become […]

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The ABC’s to Good PPC (Stuffed Animals 2.0)

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Pay-per-click Marketing (PPC) is not as easy as 1,2,3, so SEOversite is here to help break it down for you. We stuffed you full of great info in our last Pay Per Click (PPC) article, covering impression shares, click through rate, time on site, and conversions.  In round two, we’re dissecting the stuffing and showing you how […]

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Issue #26 — Google Is Giving You Free Ad Space — Use It!

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You have never even heard of Google Posts, but it is a free advertising source that has been live for regular businesses for nearly six months. Had you been a client of our sister company, iScreamSocialMedia, you’d already be taking advantage, but the vast majority of businesses are behind the times. Read on to learn […]

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Issue #25 — Behind the Curtain: Writing Effective Newsletters

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The famous adage from The Wizard of Oz, “Pay no attention to that man behind the curtain” does not apply to our thousands of SEOversite newsletter readers.  Behold, as we look past the smoke and mirrors to unveil ten e-newsletter best practices for businesses working to create effective email blasts.  E-newsletters can be a time-consuming […]

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Issue #24 – If You Like It Put a Like on It

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Beyoncé’s Instagram feed is just as brazen as she is (See for yourself), often making the national news with her latest posts. Queen B’s Instagram, however, underscores a particular digital phenomenon – most viral accounts go viral due to television spots, PR, celebrity, or (more likely) luck. While being famous is one approach to growing […]

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Key Questions for Your Web Team in 2017

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The landscape of online marketing is broadening and deepening rapidly. What constituted a superb web team using best practices to maximize your lead counts or sales just a year or two ago differs greatly from what makes a superb online marketing, SEO, or other technology team as we approach 2018. Below you’ll find 3 quick […]

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Issue #21 – Maximize Your Mobile Marketing Mojo

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One smartphone asked another smartphone why he broke up with his girlfriend. He lamented, “She became disconnected and had too many hang ups.” Forgive the phone humor, we will get Siri-ous. It is not a joke that mobile has become the main way customers are consuming digital media. According to a recent report, “mobile now […]

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