The old adage “don’t judge a book by its cover” is a lovely sentiment, but your potential customers are judging your business by the appearance of your website. How long has it been since you updated the images on your website? Perhaps your homepage has a decent headshot, or maybe a few photos of the […]
Read ArticleAt SEOversite, we match our clients to web teams (for free!) through our list of approved Preferred Vendors. We are often asked how a web team gains a spot on our list. While we are not perfect, we aim to take the guesswork out of finding a quality digital marketing vendor. That means finding the […]
Read ArticleIn early August, the SEO world was shaken when Google released its latest broad core algorithm update. Aptly nicknamed “Medic”, it affected a disproportionate number of healthcare and wellness sites. Google frequently tweaks the variables of their algorithms to improve user experience, but releasing a broad core algorithm update (BCAU) means they are altering the […]
Read Article Choosing to put your head in the sand about your current online review quality and volume will have the opposite of the intended effect. Indeed, unhappy people complain and raving fans say nothing at all. You can’t beat ‘em so you’ve got to join them when it comes to building your business’ reputation online […]
Read ArticleThe days of having a ‘basic’ business website are over for most businesses. Having seen firsthand how website redesigns can double, triple, or quadruple lead counts as soon as they go live, as well as how poor UX/UI can decrease onsite conversion percentages in significant ways, investing in a proper website design is a worthwhile […]
Read ArticleWhile most businesses believe website visitor totals are a KPI (key performance indicator), and SEOversite does closely track organic unique visitors among other visitor total data, an often overlooked “bucket” of metrics defining website and SEO success is in tracking visitor behavior. Google likes when users find useful information in short order, and have become […]
Read ArticlePay-per-click Marketing (PPC) is not as easy as 1,2,3, so SEOversite is here to help break it down for you. We stuffed you full of great info in our last Pay Per Click (PPC) article, covering impression shares, click through rate, time on site, and conversions. In round two, we’re dissecting the stuffing and showing you how […]
Read ArticleYou have never even heard of Google Posts, but it is a free advertising source that has been live for regular businesses for nearly six months. Had you been a client of our sister company, iScreamSocialMedia, you’d already be taking advantage, but the vast majority of businesses are behind the times. Read on to learn […]
Read ArticleThe famous adage from The Wizard of Oz, “Pay no attention to that man behind the curtain” does not apply to our thousands of SEOversite newsletter readers. Behold, as we look past the smoke and mirrors to unveil ten e-newsletter best practices for businesses working to create effective email blasts. E-newsletters can be a time-consuming […]
Read ArticleBeyoncé’s Instagram feed is just as brazen as she is (See for yourself), often making the national news with her latest posts. Queen B’s Instagram, however, underscores a particular digital phenomenon – most viral accounts go viral due to television spots, PR, celebrity, or (more likely) luck. While being famous is one approach to growing […]
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