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Monthly Digital Marketing Newsletters

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Twitter Links Are No Longer Nofollow

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It’s unclear if this change was intentional or not, but Twitter has removed the nofollow link attribute from tweets in its source code. It is also unclear if search engines, specifically Google, will begin to value these tweets or not. A nofollow link is essentially a link that does not pass value from one domain […]

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Ahrefs Reveals “Yep”, Their New Search Engine

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Yep, you read that right, a new search engine enters the fray. Ahrefs announced plans to build its own search engine all the way back in 2019, so you’d be forgiven if you don’t remember that announcement. But apparently, Ahrefs wasn’t lying, as they’ve invested $60 million of their own money into launching their new […]

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Title Tag Optimization Tips

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Really? Are we really talking about title tag optimization tips? Aren’t we already experts on the matter? It’s never too late to go back to the basics. Especially when this basic is so important to the foundation of SEO. What is a Title Tag? First of all, for those who don’t know, a title tag […]

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High-Intent vs High-Volume Keywords

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If you’ve even dipped your toes into the waters of SEO, you’re likely familiar with the idea of keywords—those little words and phrases that tell search engines what your web content is about. You likely also realize that those keywords, in part, determine how high your page appears in search engine rankings. What’s often murkier […]

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Our Top 3 WordPress Plugins of 2022

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If you’re not focused on eCommerce, there’s a strong chance that you’re running your site on WordPress. WordPress is packed with tools to help you create a professional-looking site and monitor its performance without being a web guru. But one of our favorite features of WordPress is the plugins. A WordPress plugin is a piece […]

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Why is Content King?

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If you’ve been in the digital marketing industry for any amount of time, you’ve probably heard the phrase “Content is King”. We tend to accept it at face value because so many people say it, but why is content king? This phrase actually started back in 1996 by none other than Bill Gates. He wrote […]

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Google Allows Users to Request Removals for Search Results

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So wait, Google is allowing people to remove pages from the search results? Won’t people just take down pages that they don’t agree with? Luckily that isn’t the case. Google is expanding its appeals process for the removal of search listings that include personal information. This means users are now able to request search index […]

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Goodbye Universal Analytics; Hello Google Analytics 4

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It’s almost time for us to say our goodbyes and send Universal Analytics to a farm upstate. Why is that? Google has officially announced that Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Google Analytics 4 will be […]

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What to Expect from the New Google MUM Update

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Another Google update, another time to wonder what will change for SEO experts. Every time Google releases a large update to their search algorithm, it worries those in the digital marketing world because we have no idea how it will affect our pages. But we want to make sure that you aren’t one of those […]

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Data Brokers with John Oliver

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Wait, are we really talking about John Oliver in a digital marketing blog? Yes, yes we are. But the most recent segment on data brokers is actually incredibly important for digital marketers. Data brokers are companies that collect your digital data, package it, and sell it to anyone who’s interested. This data is often used […]

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