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Benefits of Using an SEO Agency

First of all, let’s get this straight. Not all SEO agencies are created equal. A bad SEO agency can be a waste of your time and money, but a good one can be an invaluable resource for your whole company. But how can a good SEO agency help your business?


Focus on the Right Things in the Right Order

The field of SEO is vast, and there are a ton of techniques you can implement. While that means there’s a ton of opportunity for growth, it also means there’s just as much opportunity for wasting your time.

When you’re new to SEO, it’s tough to know what to focus on first, and way too easy to waste precious time and resources on tasks that barely move the needle. An SEO agency, on the other hand, can audit your website, and outline a prioritized list of what to focus on to drive the biggest results first.


Avoid Mistakes That Can Set You Back

Unfortunately, SEO is easy to screw up, and recovering from a Google penalty can take months. When you partner with an SEO agency, you can trust that their experts know what to do — and what not to do.

An SEO agency can guide you in the right direction so all you can experience is progress forward, not steps backward. They can also identify and fix any mistakes that are currently holding your business back.


Integrate SEO with Other Marketing Efforts

From lazy loading images to finding bugs in Google Analytics, SEO agencies know all the latest tricks to take your SEO from zero to a hundred. Full-service agencies can take things one step further, by aligning your SEO efforts with your other marketing goals. They’ll have specialists trained in other areas of marketing, so they can help coordinate UX and SEO in your site redesign or make your SEO and PPC efforts go further together.


Stay on Top of the Latest Trends

If there’s one thing that’s consistent about Google, it’s that they’re always changing. Google is constantly making algorithm updates or bringing new features to its already-established platforms.

As a business owner, it is unreasonable to expect you to know all these changes, but that’s where an SEO agency comes in handy. It’s no longer your job to stay on top of these changes, it’s their responsibility.

Ready to take the leap to use a proper SEO agency? Get in touch with us and we can help you out! Still on the fence? No worries at all. You can still get in touch with us for a free consultation.

By SEOversite, learn more about our team.