You’ve finally made the decision to create a new plastic surgery website. Surely you can just copy/paste what was on your old site and just improve the visuals, right? Unfortunately, that isn’t the case unless you’ve been updating your old site the entire time, but chances are that isn’t the case.
What things are a must for your plastic surgery website design? Let’s find out here.
More Before and After Images
You might think that you have enough before and after images, but you don’t. Before-and-after images provide potential patients with a visual representation of the surgeon’s skill and the potential results of a procedure. Seeing tangible examples helps individuals understand what they can expect from the surgery. The more you have, the better because it shows those patients that you’re still putting out great work.
Not only are B&A’s great for showcasing your skill, but it is also a differentiation between you and your fellow surgeons.
Additionally, these images can also help with your SEO because your images are indexed on Google and can actually help bring more visitors to your site. So not only do these images help the people who are already on your website, but they can also help bring potential patients to your website.
Information about the Doctor
Your plastic surgery website should prominently feature a wealth of information about the doctors for several crucial reasons. Firstly, this information instills trust and confidence in potential patients. Plastic surgery is a deeply personal and often life-altering decision. Patients want to know that the person wielding the scalpel is not only qualified but also experienced. Detailed profiles, including educational backgrounds, board certifications, and years in practice, convey professionalism and competence.
Secondly, showcasing the doctors’ qualifications helps patients make informed decisions. Your website should be the doc’s cheerleader, and by offering insights into their specialties and areas of expertise, patients can match their specific needs with the surgeon’s skill set. For instance, a website can highlight if a surgeon specializes in facial rejuvenation, breast augmentation, or body contouring, allowing patients to choose the most suitable practitioner for their desired procedure.
More Local Keywords
Local keywords optimize the website for search engines, increasing its visibility to potential patients in the specific geographic area served by the practice. When people search for plastic surgery services, they typically include location-specific terms like city or neighborhood names. By integrating such keywords, the website is more likely to appear in local search results, driving organic traffic from people actively seeking services in their vicinity.
Secondly, local keywords enhance user experience. When a website aligns its content with the local audience’s preferences and needs, it resonates more effectively. Patients are more likely to engage with content that feels relevant to their location, fostering a sense of connection and trust.
Additionally, emphasizing local keywords helps establish a strong online presence within the community. It positions the plastic surgery practice as a local authority in the field, making it more appealing to potential patients who prefer providers with a solid local reputation.
These are just some of the things you need for your plastic surgery website design, but you’d be surprised to see how often they are overlooked. If you need help with your own plastic surgery website design, you can always reach out to us for a free consultation.