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3 Reasons You Have a Slow Website

As SEO experts, we all have one primary goal in mind. To have our website rank high on the Google SERPs. You might have the best content in the world, but if your site is slow, then you might not be getting the results you’d expect.

Page speed is a direct ranking factor, a fact known even better since Google’s Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time.

Google’s algorithm functions off a very basic set of rules: the user comes first. Studies have shown that if a site is too slow, users will leave said site after only 3 seconds. This means that their experience was bad, and Google will show that site less because of the poor user experience.

But how can you speed up your site speed? Let’s take a look at a couple of solutions.

Unoptimized Images

Large, unoptimized images can make your website slow and clunky like nothing else. Your users aren’t going to be willing to wait around for your website to load, and optimizing you images will go a long way toward ensuring that it will load quickly.

There are two main aspects of image optimization. The first involves resizing images while maintaining quality, and the second involves optimizing the image for search engines with relevant keywords. We will be focusing on the former today.

When you’ve created an image, you need to choose a file type to save it as, and that can make a large impact on the speed of your site. JPEGs are ideal for websites because they allow for higher quality images and smaller file sizes, but they might fall short when it comes to things like logos.

Luckily, there are programs out there that can automate the image optimization process on your website. If you are using WordPress, there are plugins like Smush, but be wary of adding too many plugins, since that can also slow down your website.

Issues with JavaScript

As websites change over time, they become richer and more complex. But the only way to accommodate these trends if for developers to increase the use of JavaScript frameworks. While these make websites more visually appealing and functional, they also require adding more assets to the backend of the site. Each of these assets consumes a certain measure of resources on user devices – GPU, CPU, memory, etc.

The more taxing a website, the more sluggish, lag-filled, and frustrating the user experience. Having a beautiful website is one thing. But having a beautiful website that frustrates your visitors is useless.

But how can we fix this? The most common way to reduce the effect of JavaScript is through a process called Minify, Compress, Distribute.

This process involves minifying the code to reduce the code size without compromising any of its functionality. Compress JavaScript assets in transmission with HTTP transfer encoding. And distribute static assets that can serve website visitors from a place closer to them geographically. This helps reduce the latency that may occur when browsers download website assets.

Too Much Flash Content

While Flash is a great tool for adding interactivity to your website, there is a high chance that it is contributing to your slow page speed. Flash content is typically bulky and as we know, the bigger the file size, the slower your pages will load.

How do we fix this problem? While Flash used to be cool, it isn’t anymore. So at this point, it’s best to just remove any and all cases of Flash on your site. But what about all of your cool animations? Our suggestion is to look for HTML5 replacements. This is a new platform that can still make your site visually impressive, but not slow it down.

If all of this sounds extremely technical, that’s because it is. And if you need someone to take care of this for you, then don’t hesitate to reach out to us or give us a call at 305-455-0720

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