With any digital marketing funnel, it’s easy to throw a rock and hit a paid tool you can use to help with your business, and it’s no different for SEO. From SEMRush and Moz to AHRefs, there’s no shortage of fantastic paid tools, but what about those of us who want some free SEO tools?
We’ve got you covered! We’ve compiled our three favorite free SEO tools so you can make improvements without dropping a penny. Some might see this as a negative, but all of these tools are from Google, so integration is simple when applicable.
Natural Language AI
The strength of your page is based on how Google views the content on your site. Google does this by viewing all the keywords on your page, and for the most part, Google does a great job.
But remember that Google is not perfect, and can struggle with discerning the difference between metaphors and sayings, and straightforward terminology. Take our sister-company, iScream Social Media. If we were to pepper our site with loads of ice cream puns, Google might think that we actually sell ice cream because of the number of keywords used.
How do I know this? Because that’s exactly what happened. We had to completely revamp the content on that page because Google was not able to tell the difference between metaphors and facts.
But this tool allows you to see exactly what Google thinks about your page. It will give you information on the salience of keywords, and the primary industry it thinks you’re a part of.
This kind of information is vital in making sure you’re SEO is on point. If you think your primary keyword is “social media”, but it’s actually “ice cream”, you’re setting yourself up for failure. And that’s exactly why this is one of our favorite free SEO tools.
Google Analytics
This is one of the most, if not THE most important SEO tools that everyone should be using. It’s just icing on that cake that it’s a free SEO tool. But what exactly does it do?
Google Analytics helps businesses get a better grasp of their website. It also helps evaluate and measure how marketing, content, and products are performing relative to user engagement. This free tool collects data and sorts it into useful information.
Google Analytics provides businesses with tools that help measure trends. For example, showing business owners if there are specific products on their website that are suddenly gaining traction.
Further, Google Analytics can help businesses predict clients’ behavior in a specific period. This free SEO tool is able to provide data that can help you allocate the necessary funding to retain your customers. These kinds of insights can help you create better marketing strategies and other business-related plans. These features create a clearer path for you to achieve a return on investment.
Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
Here’s a very simple example of how Google Tag Manager works. Information from one data source (your website) is shared with another data source (Google Analytics) through Google Tag Manager. GTM becomes very handy when you have lots of tags to manage because all of the code is stored in one place.
A huge benefit of Tag Manager is that you, the marketer, can manage the code on your own.
Not every great tool needs to be expensive, and that’s why these are our favorite free SEO tools. But just because they’re free, it doesn’t mean that they’re all easy to use. If you need help with your SEO strategy, reach out to us for a free consultation.